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  <channel>
    <title>CelerData Blog</title>
    <link>http://21782839.hs-sites.com/blog</link>
    <description>Read CelerData's latest guest articles, product announcements, white papers, case studies and more. Grow your real-time analytics expertise.</description>
    <language>en</language>
    <pubDate>Tue, 24 Mar 2026 23:51:54 GMT</pubDate>
    <dc:date>2026-03-24T23:51:54Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Smarter Scaling in CelerData Cloud BYOC</title>
      <link>http://21782839.hs-sites.com/blog/smarter-scaling-in-celerdata-cloud-byoc</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/smarter-scaling-in-celerdata-cloud-byoc" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/Smarter%20Scaling%20in%20CelerData%20Cloud%20BYOC.png" alt="Smarter Scaling in CelerData Cloud BYOC " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: justify;"&gt;&lt;span&gt;Real-time analytics has become the engine behind modern digital experiences, powering instant dashboards, interactive analytics, personalized recommendations, and operational decisioning.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/smarter-scaling-in-celerdata-cloud-byoc" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/Smarter%20Scaling%20in%20CelerData%20Cloud%20BYOC.png" alt="Smarter Scaling in CelerData Cloud BYOC " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="text-align: justify;"&gt;&lt;span&gt;Real-time analytics has become the engine behind modern digital experiences, powering instant dashboards, interactive analytics, personalized recommendations, and operational decisioning.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Fsmarter-scaling-in-celerdata-cloud-byoc&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 03 Mar 2026 00:51:53 GMT</pubDate>
      <guid>http://21782839.hs-sites.com/blog/smarter-scaling-in-celerdata-cloud-byoc</guid>
      <dc:date>2026-03-03T00:51:53Z</dc:date>
      <dc:creator>Kiran Kamreddy</dc:creator>
    </item>
    <item>
      <title>February 2026 Highlights: Sub-Second Agentic Analytics, CelerData Cloud &amp; Engine Internals</title>
      <link>http://21782839.hs-sites.com/blog/february-2026-highlights-sub-second-agentic-analytics-celerdata-cloud-in-production-engine-internals</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/february-2026-highlights-sub-second-agentic-analytics-celerdata-cloud-in-production-engine-internals" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/Feb%20Newsltter%202%20celerdata.png" alt="February 2026 Highlights: Sub-Second Agentic Analytics, CelerData Cloud in Production &amp;amp; Engine Internals" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Our February edition is a mix of production wins, engine internals, and community deep dives—with a look at where things are heading: sub-second analytics serving both end users and AI agents at scale—from the same engine.&lt;br&gt;&lt;br&gt;This month: one team shares how they rebuilt their data platform on CelerData Cloud to power both interactive dashboards and LLM-driven workloads—including their MCP server + OpenAI integration in production. Others walk through unifying fragmented Trino and ClickHouse stacks, hitting sub-second on Iceberg with materialized views, and building governed analytics with dbt. Plus a deep dive on vectorized execution, a new Snowflake Horizon integration, and community posts on federation and fast joins.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/february-2026-highlights-sub-second-agentic-analytics-celerdata-cloud-in-production-engine-internals" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/Feb%20Newsltter%202%20celerdata.png" alt="February 2026 Highlights: Sub-Second Agentic Analytics, CelerData Cloud in Production &amp;amp; Engine Internals" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Our February edition is a mix of production wins, engine internals, and community deep dives—with a look at where things are heading: sub-second analytics serving both end users and AI agents at scale—from the same engine.&lt;br&gt;&lt;br&gt;This month: one team shares how they rebuilt their data platform on CelerData Cloud to power both interactive dashboards and LLM-driven workloads—including their MCP server + OpenAI integration in production. Others walk through unifying fragmented Trino and ClickHouse stacks, hitting sub-second on Iceberg with materialized views, and building governed analytics with dbt. Plus a deep dive on vectorized execution, a new Snowflake Horizon integration, and community posts on federation and fast joins.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Ffebruary-2026-highlights-sub-second-agentic-analytics-celerdata-cloud-in-production-engine-internals&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 02 Mar 2026 23:11:14 GMT</pubDate>
      <author>contact@celerdata.com (CelerData)</author>
      <guid>http://21782839.hs-sites.com/blog/february-2026-highlights-sub-second-agentic-analytics-celerdata-cloud-in-production-engine-internals</guid>
      <dc:date>2026-03-02T23:11:14Z</dc:date>
    </item>
    <item>
      <title>January 2026 Highlights: Roadmaps, Agentic Analytics &amp; “How We Actually Did It”</title>
      <link>http://21782839.hs-sites.com/blog/january-2026-highlights-roadmaps-agentic-analytics-how-we-actually-did-it</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/january-2026-highlights-roadmaps-agentic-analytics-how-we-actually-did-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/January%202026%20Newsletter.png" alt="January 2026 Highlights: Roadmaps, Agentic Analytics &amp;amp; “How We Actually Did It”" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Save your spot nowJanuary always starts with big intentions. End of January is when those intentions meet reality—so we’re here with the practical stuff: what shipped, what worked, and what’s next.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/january-2026-highlights-roadmaps-agentic-analytics-how-we-actually-did-it" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/January%202026%20Newsletter.png" alt="January 2026 Highlights: Roadmaps, Agentic Analytics &amp;amp; “How We Actually Did It”" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Save your spot nowJanuary always starts with big intentions. End of January is when those intentions meet reality—so we’re here with the practical stuff: what shipped, what worked, and what’s next.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Fjanuary-2026-highlights-roadmaps-agentic-analytics-how-we-actually-did-it&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 03 Feb 2026 19:39:18 GMT</pubDate>
      <author>contact@celerdata.com (CelerData)</author>
      <guid>http://21782839.hs-sites.com/blog/january-2026-highlights-roadmaps-agentic-analytics-how-we-actually-did-it</guid>
      <dc:date>2026-02-03T19:39:18Z</dc:date>
    </item>
    <item>
      <title>Sub-Second Analytics at Scale with Snowflake Horizon Catalog and CelerData Cloud</title>
      <link>http://21782839.hs-sites.com/blog/sub-second-analytics-at-scale-with-snowflake-horizon-catalog-and-celerdata-cloud</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/sub-second-analytics-at-scale-with-snowflake-horizon-catalog-and-celerdata-cloud" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/Sub-Second%20Analytics%20at%20Scale%20with%20Snowflake%20Horizon%20Catalog%20and%20CelerData%20Cloud.png" alt="Sub-Second Analytics at Scale with Snowflake Horizon Catalog and CelerData Cloud" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;div&gt; 
 &lt;div&gt;
   Apache Iceberg is fast becoming the standard for open data, Snowflake Horizon Catalog provides the governance foundation that makes this ecosystem enterprise-ready. 
 &lt;/div&gt; 
 &lt;div&gt;
   By integrating CelerData Cloud with Snowflake Horizon Catalog, Snowflake customers can now enable high-performance, customer-facing analytics directly on governed Iceberg data. 
 &lt;/div&gt; 
 &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
 &lt;h2&gt;Governance Meets Performance&lt;/h2&gt; 
 &lt;div&gt; 
  &lt;strong&gt;Snowflake Horizon Catalog&lt;/strong&gt; serves as the unified governance layer for the open ecosystem. It ensures that your Iceberg tables, whether managed by Snowflake or stored externally, are secure, compliant, and easy to manage. 
 &lt;/div&gt; 
 &lt;div&gt; 
  &lt;strong&gt;CelerData Cloud&lt;/strong&gt;, built on the open-source StarRocks project, acts as a specialized execution engine for high-demand analytical queries on top of Snowflake Horizon Catalog. 
 &lt;/div&gt; 
 &lt;div&gt;
   This integration allows you to run sub-second, high-concurrency analytics directly on your Snowflake-governed data. Instead of moving data around for performance, you can now leverage a 
  &lt;strong&gt;single source of truth&lt;/strong&gt; for diverse workloads, keeping your data strictly governed while enabling real-time responsiveness without data copying. 
 &lt;/div&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/sub-second-analytics-at-scale-with-snowflake-horizon-catalog-and-celerdata-cloud" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/Sub-Second%20Analytics%20at%20Scale%20with%20Snowflake%20Horizon%20Catalog%20and%20CelerData%20Cloud.png" alt="Sub-Second Analytics at Scale with Snowflake Horizon Catalog and CelerData Cloud" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;div&gt; 
 &lt;div&gt;
   Apache Iceberg is fast becoming the standard for open data, Snowflake Horizon Catalog provides the governance foundation that makes this ecosystem enterprise-ready. 
 &lt;/div&gt; 
 &lt;div&gt;
   By integrating CelerData Cloud with Snowflake Horizon Catalog, Snowflake customers can now enable high-performance, customer-facing analytics directly on governed Iceberg data. 
 &lt;/div&gt; 
 &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
 &lt;h2&gt;Governance Meets Performance&lt;/h2&gt; 
 &lt;div&gt; 
  &lt;strong&gt;Snowflake Horizon Catalog&lt;/strong&gt; serves as the unified governance layer for the open ecosystem. It ensures that your Iceberg tables, whether managed by Snowflake or stored externally, are secure, compliant, and easy to manage. 
 &lt;/div&gt; 
 &lt;div&gt; 
  &lt;strong&gt;CelerData Cloud&lt;/strong&gt;, built on the open-source StarRocks project, acts as a specialized execution engine for high-demand analytical queries on top of Snowflake Horizon Catalog. 
 &lt;/div&gt; 
 &lt;div&gt;
   This integration allows you to run sub-second, high-concurrency analytics directly on your Snowflake-governed data. Instead of moving data around for performance, you can now leverage a 
  &lt;strong&gt;single source of truth&lt;/strong&gt; for diverse workloads, keeping your data strictly governed while enabling real-time responsiveness without data copying. 
 &lt;/div&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Fsub-second-analytics-at-scale-with-snowflake-horizon-catalog-and-celerdata-cloud&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 03 Feb 2026 00:25:41 GMT</pubDate>
      <guid>http://21782839.hs-sites.com/blog/sub-second-analytics-at-scale-with-snowflake-horizon-catalog-and-celerdata-cloud</guid>
      <dc:date>2026-02-03T00:25:41Z</dc:date>
      <dc:creator>Chelsea Wang</dc:creator>
    </item>
    <item>
      <title>From Snowflake to StarRocks+Apache Iceberg: How Fanatics Cut 90% of Analytics Cost at 6PB Scale</title>
      <link>http://21782839.hs-sites.com/blog/from-snowflake-to-starrocksapache-iceberg-how-fanatics-cut-90-of-analytics-cost-at-6pb-scale</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/from-snowflake-to-starrocksapache-iceberg-how-fanatics-cut-90-of-analytics-cost-at-6pb-scale" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/starrocks%20apache%20iceberg%20fanatic.png" alt="From Snowflake to StarRocks+Apache Iceberg: How Fanatics Cut 90% of Analytics Cost at 6PB Scale" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;As digital experiences become more personalized and data-driven, many companies face mounting pressure to deliver fast, self-serve analytics—without driving up costs or adding architectural complexity. But achieving that balance is difficult, especially when historical and real-time data live in different systems.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/from-snowflake-to-starrocksapache-iceberg-how-fanatics-cut-90-of-analytics-cost-at-6pb-scale" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/starrocks%20apache%20iceberg%20fanatic.png" alt="From Snowflake to StarRocks+Apache Iceberg: How Fanatics Cut 90% of Analytics Cost at 6PB Scale" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;As digital experiences become more personalized and data-driven, many companies face mounting pressure to deliver fast, self-serve analytics—without driving up costs or adding architectural complexity. But achieving that balance is difficult, especially when historical and real-time data live in different systems.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Ffrom-snowflake-to-starrocksapache-iceberg-how-fanatics-cut-90-of-analytics-cost-at-6pb-scale&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 05 Jan 2026 23:40:31 GMT</pubDate>
      <guid>http://21782839.hs-sites.com/blog/from-snowflake-to-starrocksapache-iceberg-how-fanatics-cut-90-of-analytics-cost-at-6pb-scale</guid>
      <dc:date>2026-01-05T23:40:31Z</dc:date>
      <dc:creator>Sida Shen</dc:creator>
    </item>
    <item>
      <title>2026 Is When Open Data, Real-Time Analytics and AI Agents Converge</title>
      <link>http://21782839.hs-sites.com/blog/2026-is-when-open-data-real-time-analytics-and-ai-agents-converge</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/2026-is-when-open-data-real-time-analytics-and-ai-agents-converge" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/2026%20Is%20When%20Open%20Data%20Real-Time%20Analytics%20and%20AI%20Agents%20Converge.png" alt="2026 Is When Open Data, Real-Time Analytics and AI Agents Converge" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;For years, the industry has been promised a unified data future, lakehouses built on open table formats, AI agents that operate safely on governed data, and real-time analytics embedded directly into both products and decisions. It has been a compelling narrative, but in most organizations it has remained a slide-deck ambition rather than a production reality.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/2026-is-when-open-data-real-time-analytics-and-ai-agents-converge" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/2026%20Is%20When%20Open%20Data%20Real-Time%20Analytics%20and%20AI%20Agents%20Converge.png" alt="2026 Is When Open Data, Real-Time Analytics and AI Agents Converge" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;For years, the industry has been promised a unified data future, lakehouses built on open table formats, AI agents that operate safely on governed data, and real-time analytics embedded directly into both products and decisions. It has been a compelling narrative, but in most organizations it has remained a slide-deck ambition rather than a production reality.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2F2026-is-when-open-data-real-time-analytics-and-ai-agents-converge&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 25 Dec 2025 04:54:55 GMT</pubDate>
      <guid>http://21782839.hs-sites.com/blog/2026-is-when-open-data-real-time-analytics-and-ai-agents-converge</guid>
      <dc:date>2025-12-25T04:54:55Z</dc:date>
      <dc:creator>Sida Shen</dc:creator>
    </item>
    <item>
      <title>December 2025 Highlights: Latest in BYOC, Performance Playbooks &amp; Community All‑Stars</title>
      <link>http://21782839.hs-sites.com/blog/december-2025-highlights-latest-in-byoc-performance-playbooks-community-all-stars</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/december-2025-highlights-latest-in-byoc-performance-playbooks-community-all-stars" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/December%202025%20highlights1.png" alt="December 2025 Highlights: Latest in BYOC, Performance Playbooks &amp;amp; Community All‑Stars" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;We’ve made it to the end of the year—when roadmaps get finalized, dashboards get one last performance tune-up, and everyone quietly hopes Q1 will be a little less chaotic than Q4.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/december-2025-highlights-latest-in-byoc-performance-playbooks-community-all-stars" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/December%202025%20highlights1.png" alt="December 2025 Highlights: Latest in BYOC, Performance Playbooks &amp;amp; Community All‑Stars" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;We’ve made it to the end of the year—when roadmaps get finalized, dashboards get one last performance tune-up, and everyone quietly hopes Q1 will be a little less chaotic than Q4.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Fdecember-2025-highlights-latest-in-byoc-performance-playbooks-community-all-stars&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 24 Dec 2025 14:52:57 GMT</pubDate>
      <author>contact@celerdata.com (CelerData)</author>
      <guid>http://21782839.hs-sites.com/blog/december-2025-highlights-latest-in-byoc-performance-playbooks-community-all-stars</guid>
      <dc:date>2025-12-24T14:52:57Z</dc:date>
    </item>
    <item>
      <title>November 2025 Highlights: Production Stories, Customer Wins &amp; Community News</title>
      <link>http://21782839.hs-sites.com/blog/november-2025-highlights-production-stories-customer-wins-community-news</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/november-2025-highlights-production-stories-customer-wins-community-news" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/starrocks%20celerdata%20nov%20newsletter.png" alt="November 2025 Highlights: Production Stories, Customer Wins &amp;amp; Community News" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;November feels like the perfect time to “harvest” what matters most: real outcomes from real customers. In this edition, we’re spotlighting how teams are breaking through slow dashboards, complex pipelines, and runaway costs with &lt;a href="http://21782839.hs-sites.com/what-is-starrocks"&gt;StarRocks&lt;/a&gt; and CelerData. Whether you’re running customer-facing analytics, real-time risk engines, or an open lakehouse, we hope these in-production stories spark ideas for your own architecture and make your next performance win a little easier.&lt;br&gt;&lt;br&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/november-2025-highlights-production-stories-customer-wins-community-news" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/starrocks%20celerdata%20nov%20newsletter.png" alt="November 2025 Highlights: Production Stories, Customer Wins &amp;amp; Community News" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;November feels like the perfect time to “harvest” what matters most: real outcomes from real customers. In this edition, we’re spotlighting how teams are breaking through slow dashboards, complex pipelines, and runaway costs with &lt;a href="http://21782839.hs-sites.com/what-is-starrocks"&gt;StarRocks&lt;/a&gt; and CelerData. Whether you’re running customer-facing analytics, real-time risk engines, or an open lakehouse, we hope these in-production stories spark ideas for your own architecture and make your next performance win a little easier.&lt;br&gt;&lt;br&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Fnovember-2025-highlights-production-stories-customer-wins-community-news&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 01 Dec 2025 15:00:02 GMT</pubDate>
      <author>contact@celerdata.com (CelerData)</author>
      <guid>http://21782839.hs-sites.com/blog/november-2025-highlights-production-stories-customer-wins-community-news</guid>
      <dc:date>2025-12-01T15:00:02Z</dc:date>
    </item>
    <item>
      <title>Analytical Agents — New Challenges for the Underlying Data Infrastructure</title>
      <link>http://21782839.hs-sites.com/blog/analytical-agents-new-challenges-for-the-underlying-data-infrastructure</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/analytical-agents-new-challenges-for-the-underlying-data-infrastructure" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/Analytical%20Agents%20%E2%80%94%20New%20Challenges%20for%20the%20Underlying%20Data%20Infrastructure.png" alt="Analytical Agents — New Challenges for the Underlying Data Infrastructure" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Analytical Agents are no longer theoretical — they are here, automating decision-making and providing instant insights with minimal human interaction in the loop. However, this rapid evolution introduces unique demands on your underlying infrastructure, pushing the requirements to unprecedented levels. Let’s explore these distinct challenges and examine some of the innovative approaches being developed to meet the rigorous demands of agent-facing analytics.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/analytical-agents-new-challenges-for-the-underlying-data-infrastructure" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/Analytical%20Agents%20%E2%80%94%20New%20Challenges%20for%20the%20Underlying%20Data%20Infrastructure.png" alt="Analytical Agents — New Challenges for the Underlying Data Infrastructure" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Analytical Agents are no longer theoretical — they are here, automating decision-making and providing instant insights with minimal human interaction in the loop. However, this rapid evolution introduces unique demands on your underlying infrastructure, pushing the requirements to unprecedented levels. Let’s explore these distinct challenges and examine some of the innovative approaches being developed to meet the rigorous demands of agent-facing analytics.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Fanalytical-agents-new-challenges-for-the-underlying-data-infrastructure&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 25 Nov 2025 02:26:47 GMT</pubDate>
      <guid>http://21782839.hs-sites.com/blog/analytical-agents-new-challenges-for-the-underlying-data-infrastructure</guid>
      <dc:date>2025-11-25T02:26:47Z</dc:date>
      <dc:creator>Sida Shen</dc:creator>
    </item>
    <item>
      <title>From Hours to Seconds: How Yuno Accelerated Customer-Facing Analytics By Switching Off Snowflake and Athena</title>
      <link>http://21782839.hs-sites.com/blog/from-hours-to-seconds-how-yuno-accelerated-customer-facing-analytics-by-switching-off-snowflake-and-athena</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/from-hours-to-seconds-how-yuno-accelerated-customer-facing-analytics-by-switching-off-snowflake-and-athena" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/How%20Yuno%20Accelerated%20Customer-Facing%20Analytics%20By%20Switching%20Off%20Snowflake%20and%20Athena.png" alt="From Hours to Seconds: How Yuno Accelerated Customer-Facing Analytics By Switching Off Snowflake and Athena" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;div&gt; 
 &lt;p style="text-align: center; font-size: 24px; font-weight: bold;"&gt;&amp;lt;1s latency | 5-second data freshness | 100s of concurrency&lt;/p&gt; 
 &lt;p style="text-align: center; font-size: 24px;"&gt;&amp;nbsp;&lt;/p&gt;  
 &lt;div&gt; 
  &lt;div&gt; 
   &lt;div&gt; 
    &lt;div&gt; 
     &lt;div&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;About Yuno&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;&lt;strong&gt;Yuno&lt;/strong&gt; is a fast-growing fintech company that provides &lt;strong&gt;payment orchestration and merchant analytics&lt;/strong&gt; across Latin America. Its platform connects merchants to hundreds of payment providers, helping them optimize routing, monitor performance, and improve conversion in real time.&lt;/p&gt; 
      &lt;p&gt;With hundreds of merchants and millions of daily transactions, Yuno's business relies on delivering insights instantly — every second of delay can impact customer satisfaction and revenue.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Yuno's Customer-Facing Data Stack &amp;amp; Requirements&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;Yuno's analytics platform powers a range of &lt;strong&gt;customer-facing workloads&lt;/strong&gt; that demand exceptional speed and scale, including:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Merchant dashboards&lt;/strong&gt; for real-time approval, decline, and fraud monitoring.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Conversion funnel analytics&lt;/strong&gt; combining checkout behavior with payment outcomes.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Routing optimization&lt;/strong&gt; tools that help merchants dynamically adjust providers.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;To support these workloads, the data platform needed to evolve into a &lt;strong&gt;real-time analytics layer&lt;/strong&gt; capable of handling:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Concurrency:&lt;/strong&gt; hundreds of simultaneous dashboard queries from merchants.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Latency:&lt;/strong&gt; sub-second response times for interactive workloads.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Freshness:&lt;/strong&gt; data updated within seconds of each transaction.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;These requirements quickly outgrew Yuno's previous Snowflake-based architecture and drove the search for a new, high-performance analytics solution.&lt;/p&gt; 
      &lt;p&gt;&amp;nbsp;&lt;/p&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Previous Architecture&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;Before adopting CelerData, Yuno operated a hybrid data stack centered on &lt;strong&gt;Snowflake&lt;/strong&gt; for analytics and &lt;strong&gt;Athena/Hudi&lt;/strong&gt; for historical reporting. The system was designed for batch analytics, not for high-frequency updates or real-time dashboards.&lt;/p&gt; 
      &lt;h3&gt;&lt;strong&gt;Core Components&lt;/strong&gt;&lt;/h3&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Snowflake&lt;/strong&gt; – main analytical warehouse for real-time dashboards and reports.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Snowpipe + dbt&lt;/strong&gt; – handled data ingestion and transformations.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Athena on Hudi (S3)&lt;/strong&gt; – stored historical data and powered ad-hoc or long-tail queries.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;h3&gt;&lt;strong&gt;Operational Model&lt;/strong&gt;&lt;/h3&gt; 
      &lt;ul&gt; 
       &lt;li&gt;Each use case or team had its own Snowflake warehouse to avoid concurrency limits.&lt;/li&gt; 
       &lt;li&gt;Data was loaded in batches and merged periodically, often taking more than an hour to propagate.&lt;/li&gt; 
       &lt;li&gt;Analytics teams maintained two separate query systems — Snowflake for live dashboards and Athena for deep history — resulting in duplicated logic and fragmented governance.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Challenges&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;This dual-system setup — Snowflake for batch analytics and Athena on Hudi for historical access — served its purpose early on but could no longer keep pace with Yuno's rapidly growing, customer-facing workloads.&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Data Freshness:&lt;/strong&gt; Data latency frequently exceeded one hour, far from the second-level goal.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Latency:&lt;/strong&gt; Query response times could reach several seconds during peak load.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Concurrency:&lt;/strong&gt; Snowflake's warehouse isolation limited scalability; supporting more users required provisioning new warehouses.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Scalability:&lt;/strong&gt; As data volume grew to terabytes, with hundreds of tables and billions of rows, performance degraded and maintenance effort increased.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Data Model Complexity:&lt;/strong&gt; The main analytics table — a large "flattened" schema — combined numerous joins from transaction and event data. Over time, this table became massive and slow to maintain, with query latency compounding as data volume grew.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Complexity &amp;amp; Cost:&lt;/strong&gt; Managing two analytical systems was operationally heavy. Each required separate tuning, security, and governance, making the overall stack hard to maintain.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;Yuno needed a solution that could unify real-time ingestion, fast queries, and cost efficiency.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Evaluating the Next Solution&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;The team evaluated multiple technologies, including &lt;strong&gt;ClickHouse&lt;/strong&gt;, &lt;strong&gt;Apache Druid&lt;/strong&gt;, and &lt;strong&gt;CelerData (powered by &lt;a href="http://21782839.hs-sites.com/what-is-starrocks"&gt;StarRocks&lt;/a&gt;)&lt;/strong&gt;.&lt;/p&gt; 
      &lt;p&gt;ClickHouse offered strong query performance but lacked the lakehouse integration and native support for real-time upserts that Yuno required. Druid provided good time-series capabilities but introduced significant operational overhead and performance challenges.&lt;/p&gt; 
      &lt;p&gt;&lt;strong&gt;CelerData stood out for several reasons:&lt;/strong&gt;&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Unified real-time and federated analytics:&lt;/strong&gt; StarRocks is able to federate real-time data in its internal storage format and external tables on Hudi/S3 with full SQL semantics.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Native support for data upserts from CDC sources:&lt;/strong&gt; Second-level data freshness without impacting query performance&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Materialized views and shared-data architecture:&lt;/strong&gt; Enabling high concurrency and sub-second response time even at large scale.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;High Performance: &lt;/strong&gt;CelerData's fully vectorized C++ engine and cost-based optimizer deliver consistently low-latency queries, even under high concurrency, making it ideal for customer-facing workloads&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;After a successful proof of concept — where CelerData handled &lt;strong&gt;500 queries per second&lt;/strong&gt; with sub-second latency and second-level freshness — Yuno decided to migrate its customer-facing workloads.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;The New Architecture&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;Yuno's new analytics platform is built around &lt;strong&gt;CelerData&lt;/strong&gt; as the central query engine, directly connected to its operational data and data lake.&lt;/p&gt; 
      &lt;p&gt;&lt;strong&gt;Data Pipeline:&lt;/strong&gt;&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Sources:&lt;/strong&gt; Streaming data sources through Flink CDC, preprocessed, and ingested into CelerData's primary-key tables.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Data Lake:&lt;/strong&gt; Historical datasets remain in &lt;strong&gt;Hudi on S3&lt;/strong&gt;, accessible via federated queries.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Processing:&lt;/strong&gt; CelerData maintains both &lt;strong&gt;synchronous materialized views&lt;/strong&gt; (for near-instant aggregation) and &lt;strong&gt;asynchronous views&lt;/strong&gt; (for complex precomputations on large joins).&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Access Layer:&lt;/strong&gt; Merchant dashboards and internal tools query CelerData directly through APIs, achieving &lt;strong&gt;5–10 seconds data freshness&lt;/strong&gt; across transactional and aggregated data.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;This architecture eliminated the need for separate batch and streaming systems. It allowed Yuno to serve both live and historical analytics from a single source of truth.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Implementation&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;The migration was executed in phases:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Schema Redesign:&lt;/strong&gt; Yuno transitioned from a massive flattened table to a &lt;strong&gt;set of primary-key tables&lt;/strong&gt; optimized for upserts and incremental refresh.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Materialized Views:&lt;/strong&gt; Critical dashboards (e.g., merchant conversion rates, provider success metrics) were powered by synchronous MVs with sub-second latency. More complex metrics used asynchronous MVs that refreshed every 20–30 seconds.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Partitioning Optimization:&lt;/strong&gt; Early ingestion issues were mitigated by switching from daily to monthly partitions, which drastically reduced IOPS and improved stability.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;CI/CD and Metadata Governance:&lt;/strong&gt; CelerData was integrated with Yuno's deployment pipeline. Every schema or column change required metadata annotations and was automatically propagated to CelerData, building a semantic layer for downstream analytics and LLM-driven query generation.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;LLM and Self-Service Analytics:&lt;/strong&gt; Yuno built an internal layer where users could type natural-language questions, which the LLM converted to SQL queries on CelerData. The system reused metadata and sample data to generate charts and dashboards automatically, turning complex analytics into a self-service experience.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Observability and Troubleshooting:&lt;/strong&gt; The team enhanced ingestion reliability and visibility, adding monitoring for partition health, versioning, and MV refresh status to prevent previous stability issues.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Results&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;After migrating to CelerData, Yuno achieved measurable improvements:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Query Latency:&lt;/strong&gt; Reduced from &lt;strong&gt;~3 seconds on Snowflake to under 1 second&lt;/strong&gt; for most dashboards.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Data Freshness:&lt;/strong&gt; Improved from &lt;strong&gt;1 hour to around 5 seconds&lt;/strong&gt; for core transactional data.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Concurrency:&lt;/strong&gt; Supported &lt;strong&gt;hundreds of concurrent dashboard queries&lt;/strong&gt; without performance degradation.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Cost Efficiency:&lt;/strong&gt; Eliminated the need for multiple Snowflake warehouses and reduced compute cost per query by over &lt;strong&gt;40%&lt;/strong&gt;.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Reliability:&lt;/strong&gt; The shared-data architecture and optimized partitioning significantly improved ingestion stability.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;Operational teams can now monitor provider performance, identify conversion drops, and adjust routing rules in real time — transforming analytics from a retrospective tool into a live decision engine.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Future Work&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;Yuno continues to evolve its analytics platform with CelerData. The next steps include:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Integrating S3 Express One Zone&lt;/strong&gt; for lower latency and reduced cost of hot data storage.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Enhancing LLM-driven analytics&lt;/strong&gt; by expanding the internal knowledge base with query examples and column semantics.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Improving disaster recovery and metadata resilience&lt;/strong&gt; to further harden ingestion during upgrades and reboots.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Expanding customer-facing analytics&lt;/strong&gt; to new regions and product lines, supported by CelerData's scalability and lakehouse integration.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;With CelerData as the foundation, Yuno has built a modern analytics architecture that delivers real-time insights at scale — combining the speed of a database with the openness of a lakehouse, and turning data into a true competitive advantage.&lt;/p&gt; 
      &lt;p&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt; 
     &lt;/div&gt; 
    &lt;/div&gt; 
   &lt;/div&gt; 
  &lt;/div&gt; 
 &lt;/div&gt;  
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://21782839.hs-sites.com/blog/from-hours-to-seconds-how-yuno-accelerated-customer-facing-analytics-by-switching-off-snowflake-and-athena" title="" class="hs-featured-image-link"&gt; &lt;img src="https://21782839.hs-sites.com/hubfs/How%20Yuno%20Accelerated%20Customer-Facing%20Analytics%20By%20Switching%20Off%20Snowflake%20and%20Athena.png" alt="From Hours to Seconds: How Yuno Accelerated Customer-Facing Analytics By Switching Off Snowflake and Athena" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;div&gt; 
 &lt;p style="text-align: center; font-size: 24px; font-weight: bold;"&gt;&amp;lt;1s latency | 5-second data freshness | 100s of concurrency&lt;/p&gt; 
 &lt;p style="text-align: center; font-size: 24px;"&gt;&amp;nbsp;&lt;/p&gt;  
 &lt;div&gt; 
  &lt;div&gt; 
   &lt;div&gt; 
    &lt;div&gt; 
     &lt;div&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;About Yuno&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;&lt;strong&gt;Yuno&lt;/strong&gt; is a fast-growing fintech company that provides &lt;strong&gt;payment orchestration and merchant analytics&lt;/strong&gt; across Latin America. Its platform connects merchants to hundreds of payment providers, helping them optimize routing, monitor performance, and improve conversion in real time.&lt;/p&gt; 
      &lt;p&gt;With hundreds of merchants and millions of daily transactions, Yuno's business relies on delivering insights instantly — every second of delay can impact customer satisfaction and revenue.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Yuno's Customer-Facing Data Stack &amp;amp; Requirements&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;Yuno's analytics platform powers a range of &lt;strong&gt;customer-facing workloads&lt;/strong&gt; that demand exceptional speed and scale, including:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Merchant dashboards&lt;/strong&gt; for real-time approval, decline, and fraud monitoring.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Conversion funnel analytics&lt;/strong&gt; combining checkout behavior with payment outcomes.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Routing optimization&lt;/strong&gt; tools that help merchants dynamically adjust providers.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;To support these workloads, the data platform needed to evolve into a &lt;strong&gt;real-time analytics layer&lt;/strong&gt; capable of handling:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Concurrency:&lt;/strong&gt; hundreds of simultaneous dashboard queries from merchants.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Latency:&lt;/strong&gt; sub-second response times for interactive workloads.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Freshness:&lt;/strong&gt; data updated within seconds of each transaction.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;These requirements quickly outgrew Yuno's previous Snowflake-based architecture and drove the search for a new, high-performance analytics solution.&lt;/p&gt; 
      &lt;p&gt;&amp;nbsp;&lt;/p&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Previous Architecture&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;Before adopting CelerData, Yuno operated a hybrid data stack centered on &lt;strong&gt;Snowflake&lt;/strong&gt; for analytics and &lt;strong&gt;Athena/Hudi&lt;/strong&gt; for historical reporting. The system was designed for batch analytics, not for high-frequency updates or real-time dashboards.&lt;/p&gt; 
      &lt;h3&gt;&lt;strong&gt;Core Components&lt;/strong&gt;&lt;/h3&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Snowflake&lt;/strong&gt; – main analytical warehouse for real-time dashboards and reports.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Snowpipe + dbt&lt;/strong&gt; – handled data ingestion and transformations.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Athena on Hudi (S3)&lt;/strong&gt; – stored historical data and powered ad-hoc or long-tail queries.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;h3&gt;&lt;strong&gt;Operational Model&lt;/strong&gt;&lt;/h3&gt; 
      &lt;ul&gt; 
       &lt;li&gt;Each use case or team had its own Snowflake warehouse to avoid concurrency limits.&lt;/li&gt; 
       &lt;li&gt;Data was loaded in batches and merged periodically, often taking more than an hour to propagate.&lt;/li&gt; 
       &lt;li&gt;Analytics teams maintained two separate query systems — Snowflake for live dashboards and Athena for deep history — resulting in duplicated logic and fragmented governance.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Challenges&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;This dual-system setup — Snowflake for batch analytics and Athena on Hudi for historical access — served its purpose early on but could no longer keep pace with Yuno's rapidly growing, customer-facing workloads.&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Data Freshness:&lt;/strong&gt; Data latency frequently exceeded one hour, far from the second-level goal.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Latency:&lt;/strong&gt; Query response times could reach several seconds during peak load.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Concurrency:&lt;/strong&gt; Snowflake's warehouse isolation limited scalability; supporting more users required provisioning new warehouses.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Scalability:&lt;/strong&gt; As data volume grew to terabytes, with hundreds of tables and billions of rows, performance degraded and maintenance effort increased.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Data Model Complexity:&lt;/strong&gt; The main analytics table — a large "flattened" schema — combined numerous joins from transaction and event data. Over time, this table became massive and slow to maintain, with query latency compounding as data volume grew.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Complexity &amp;amp; Cost:&lt;/strong&gt; Managing two analytical systems was operationally heavy. Each required separate tuning, security, and governance, making the overall stack hard to maintain.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;Yuno needed a solution that could unify real-time ingestion, fast queries, and cost efficiency.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Evaluating the Next Solution&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;The team evaluated multiple technologies, including &lt;strong&gt;ClickHouse&lt;/strong&gt;, &lt;strong&gt;Apache Druid&lt;/strong&gt;, and &lt;strong&gt;CelerData (powered by &lt;a href="http://21782839.hs-sites.com/what-is-starrocks"&gt;StarRocks&lt;/a&gt;)&lt;/strong&gt;.&lt;/p&gt; 
      &lt;p&gt;ClickHouse offered strong query performance but lacked the lakehouse integration and native support for real-time upserts that Yuno required. Druid provided good time-series capabilities but introduced significant operational overhead and performance challenges.&lt;/p&gt; 
      &lt;p&gt;&lt;strong&gt;CelerData stood out for several reasons:&lt;/strong&gt;&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Unified real-time and federated analytics:&lt;/strong&gt; StarRocks is able to federate real-time data in its internal storage format and external tables on Hudi/S3 with full SQL semantics.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Native support for data upserts from CDC sources:&lt;/strong&gt; Second-level data freshness without impacting query performance&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Materialized views and shared-data architecture:&lt;/strong&gt; Enabling high concurrency and sub-second response time even at large scale.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;High Performance: &lt;/strong&gt;CelerData's fully vectorized C++ engine and cost-based optimizer deliver consistently low-latency queries, even under high concurrency, making it ideal for customer-facing workloads&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;After a successful proof of concept — where CelerData handled &lt;strong&gt;500 queries per second&lt;/strong&gt; with sub-second latency and second-level freshness — Yuno decided to migrate its customer-facing workloads.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;The New Architecture&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;Yuno's new analytics platform is built around &lt;strong&gt;CelerData&lt;/strong&gt; as the central query engine, directly connected to its operational data and data lake.&lt;/p&gt; 
      &lt;p&gt;&lt;strong&gt;Data Pipeline:&lt;/strong&gt;&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Sources:&lt;/strong&gt; Streaming data sources through Flink CDC, preprocessed, and ingested into CelerData's primary-key tables.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Data Lake:&lt;/strong&gt; Historical datasets remain in &lt;strong&gt;Hudi on S3&lt;/strong&gt;, accessible via federated queries.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Processing:&lt;/strong&gt; CelerData maintains both &lt;strong&gt;synchronous materialized views&lt;/strong&gt; (for near-instant aggregation) and &lt;strong&gt;asynchronous views&lt;/strong&gt; (for complex precomputations on large joins).&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Access Layer:&lt;/strong&gt; Merchant dashboards and internal tools query CelerData directly through APIs, achieving &lt;strong&gt;5–10 seconds data freshness&lt;/strong&gt; across transactional and aggregated data.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;This architecture eliminated the need for separate batch and streaming systems. It allowed Yuno to serve both live and historical analytics from a single source of truth.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Implementation&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;The migration was executed in phases:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Schema Redesign:&lt;/strong&gt; Yuno transitioned from a massive flattened table to a &lt;strong&gt;set of primary-key tables&lt;/strong&gt; optimized for upserts and incremental refresh.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Materialized Views:&lt;/strong&gt; Critical dashboards (e.g., merchant conversion rates, provider success metrics) were powered by synchronous MVs with sub-second latency. More complex metrics used asynchronous MVs that refreshed every 20–30 seconds.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Partitioning Optimization:&lt;/strong&gt; Early ingestion issues were mitigated by switching from daily to monthly partitions, which drastically reduced IOPS and improved stability.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;CI/CD and Metadata Governance:&lt;/strong&gt; CelerData was integrated with Yuno's deployment pipeline. Every schema or column change required metadata annotations and was automatically propagated to CelerData, building a semantic layer for downstream analytics and LLM-driven query generation.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;LLM and Self-Service Analytics:&lt;/strong&gt; Yuno built an internal layer where users could type natural-language questions, which the LLM converted to SQL queries on CelerData. The system reused metadata and sample data to generate charts and dashboards automatically, turning complex analytics into a self-service experience.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Observability and Troubleshooting:&lt;/strong&gt; The team enhanced ingestion reliability and visibility, adding monitoring for partition health, versioning, and MV refresh status to prevent previous stability issues.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Results&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;After migrating to CelerData, Yuno achieved measurable improvements:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Query Latency:&lt;/strong&gt; Reduced from &lt;strong&gt;~3 seconds on Snowflake to under 1 second&lt;/strong&gt; for most dashboards.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Data Freshness:&lt;/strong&gt; Improved from &lt;strong&gt;1 hour to around 5 seconds&lt;/strong&gt; for core transactional data.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Concurrency:&lt;/strong&gt; Supported &lt;strong&gt;hundreds of concurrent dashboard queries&lt;/strong&gt; without performance degradation.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Cost Efficiency:&lt;/strong&gt; Eliminated the need for multiple Snowflake warehouses and reduced compute cost per query by over &lt;strong&gt;40%&lt;/strong&gt;.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Reliability:&lt;/strong&gt; The shared-data architecture and optimized partitioning significantly improved ingestion stability.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;Operational teams can now monitor provider performance, identify conversion drops, and adjust routing rules in real time — transforming analytics from a retrospective tool into a live decision engine.&lt;/p&gt; 
      &lt;h2&gt;&amp;nbsp;&lt;/h2&gt; 
      &lt;h2&gt;&lt;strong&gt;&lt;span style="color: #000000;"&gt;Future Work&lt;/span&gt;&lt;/strong&gt;&lt;/h2&gt; 
      &lt;p&gt;Yuno continues to evolve its analytics platform with CelerData. The next steps include:&lt;/p&gt; 
      &lt;ul&gt; 
       &lt;li&gt;&lt;strong&gt;Integrating S3 Express One Zone&lt;/strong&gt; for lower latency and reduced cost of hot data storage.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Enhancing LLM-driven analytics&lt;/strong&gt; by expanding the internal knowledge base with query examples and column semantics.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Improving disaster recovery and metadata resilience&lt;/strong&gt; to further harden ingestion during upgrades and reboots.&lt;/li&gt; 
       &lt;li&gt;&lt;strong&gt;Expanding customer-facing analytics&lt;/strong&gt; to new regions and product lines, supported by CelerData's scalability and lakehouse integration.&lt;/li&gt; 
      &lt;/ul&gt; 
      &lt;p&gt;With CelerData as the foundation, Yuno has built a modern analytics architecture that delivers real-time insights at scale — combining the speed of a database with the openness of a lakehouse, and turning data into a true competitive advantage.&lt;/p&gt; 
      &lt;p&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt; 
     &lt;/div&gt; 
    &lt;/div&gt; 
   &lt;/div&gt; 
  &lt;/div&gt; 
 &lt;/div&gt;  
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21782839&amp;amp;k=14&amp;amp;r=http%3A%2F%2F21782839.hs-sites.com%2Fblog%2Ffrom-hours-to-seconds-how-yuno-accelerated-customer-facing-analytics-by-switching-off-snowflake-and-athena&amp;amp;bu=http%253A%252F%252F21782839.hs-sites.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 21 Nov 2025 23:53:08 GMT</pubDate>
      <guid>http://21782839.hs-sites.com/blog/from-hours-to-seconds-how-yuno-accelerated-customer-facing-analytics-by-switching-off-snowflake-and-athena</guid>
      <dc:date>2025-11-21T23:53:08Z</dc:date>
      <dc:creator>Sida Shen</dc:creator>
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